Case Study

Passionate about our work, we are a little "Mad" about what we do. Our commitment is not just to deliver services but to create value for our clients.

pexels-andrea-piacquadio-927451

Case Study

Passionate about our work, we are a little "Mad" about what we do. Our commitment is not just to deliver services but to create value for our clients.

pexels-andrea-piacquadio-927451

About Asia TV USA

Asia TV USA Ltd. operates as a local television broadcasting company, catering to the Indian audiences in the USA and Canada regions. MadAd Marketing was approached to create radio spots for its relaunch campaign.

Challenges & objectives

Asia TV USA wanted to announce the launch of Zee channels on Spectrum via FM channels catering to Indian listeners.

Strategy

Proposed a communication approach focused on nostalgia, as these channels were previously broadcasted in the US region but were discontinued for over six months due to distribution difficulties.

Result

Produced 3 radio spots for Asia TV USA around the nostalgia route.