Case Study

Passionate about our work, we are a little "Mad" about what we do. Our commitment is not just to deliver services but to create value for our clients.

pexels-andrea-piacquadio-927451

Case Study

Passionate about our work, we are a little "Mad" about what we do. Our commitment is not just to deliver services but to create value for our clients.

pexels-andrea-piacquadio-927451

Client

Rayo Bank

Service Type

Facebook Ads

About Rayo Bank

Rayo Bank is a new-age neo bank, backed by NIUM, a FinTech startup. MadAd Marketing was retained to generate a pipeline of potential customers during Beta mode, gather insights throughout the process, and handle the project's launch marketing costs.

Challenges & objectives

Build a pipeline of Potential Customers (Indian immigrants in US) for Rayo and gather insights.

Strategy

Create a Facebook paid campaign to acquire potential customers via a ‘Waitlist’ sign up.

Result

Generated 2500+ potential customers via Waitlist Sign ups.
Leveraged Insights to generate a predictive CPA Model for Launch Marketing.