As a business owner, you’re always looking for ways to grow your customer base and increase sales. One effective way to do this is by using remarketing. Remarketing is a digital marketing strategy that allows businesses to show ads to people who have already interacted with their website or products.
Why is remarketing important?
Remarketing is important for several reasons. Firstly, it can help businesses stay top of mind with potential customers who have already shown interest in their products or services. By targeting these individuals with relevant ads, businesses can increase the chances of converting them into paying customers.
Secondly, remarketing can help businesses increase their return on investment (ROI). Since remarketing targets individuals who have already shown interest in a business’s products or services, the conversion rate is often higher than for first-time visitors. This means that businesses can get more sales for their advertising spend.
Lastly, remarketing can help businesses improve their overall marketing strategy. By analyzing the behavior of visitors who are remarketed to, businesses can gain insights into what is working and what isn’t. This information can be used to optimize their marketing campaigns and improve overall ROI.
What are the various remarketing tools available?
There are several remarketing tools available that businesses can use to reach potential customers. Here are some of the most popular ones:
Google Ads Remarketing: Google Ads Remarketing allows businesses to show ads to people who have interacted with their website or YouTube channel. Ads can be displayed across Google’s various platforms, including search, display, and video.
Facebook Remarketing: Facebook Remarketing allows businesses to show ads to people who have interacted with their Facebook page or website. Ads can be displayed across Facebook and Instagram.
LinkedIn Remarketing: LinkedIn Remarketing allows businesses to show ads to people who have interacted with their LinkedIn page or website. Ads can be displayed across LinkedIn’s various platforms, including desktop and mobile.
AdRoll: AdRoll is a platform that allows businesses to show ads to people who have interacted with their website or products. Ads can be displayed across various platforms, including Google, Facebook, Instagram, and more.
Google Ads and Facebook Remarketing are the most popular platforms due to their extensive reach and targeting options. LinkedIn Remarketing is a great option for B2B businesses, while AdRoll offers cross-platform remarketing options.
What percentage of the budget should be spent on remarketing versus acquiring new customers?
The budget allocation for remarketing versus acquiring new customers can vary depending on the business and industry. As a general rule of thumb, businesses should allocate around 10-20% of their advertising budget towards remarketing.
However, the budget allocation can also depend on the business’s goals. If the goal is to increase brand awareness and acquire new customers, more budget should be allocated towards prospecting. On the other hand, if the goal is to increase sales and maximize ROI, more budget should be allocated towards remarketing.
In conclusion, remarketing is a powerful tool that can help businesses increase sales and improve their overall marketing strategy. By using remarketing tools such as Google Ads, Facebook Remarketing, LinkedIn Remarketing, or AdRoll, businesses can target individuals who have already shown interest in their products or services and increase the chances of converting them into paying customers.
If you’re interested in creating a tailor-made digital marketing plan for your business at no cost that includes remarketing, feel free to contact us at email@example.com or leave your details on our contact page, and we’ll be happy to get back to you. With our expertise in digital marketing, we can help your business achieve its goals and grow to new heights.